TrustRadius Insights
Mention is a versatile tool that serves various use cases across different departments. For the Marketing team, it is an essential tool …
Starting at $29 per month
View PricingOverview
What is Mention?
Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web.…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
Solo
$29.00
Cloud
per month
Starter
$99.00
Cloud
per month
Company
Custom
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://mention.com/fr/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
YouTube Videos Keyword Mentions Tracker in Python (Demo Showcase)
YouTube
OGP Awards 2016 - Regional Honorable Mention, Asia: Undral Gombodorj, DEMO Mongolia, Mongolia
YouTube
Demo Mondays #53 - Seller Metrix - Amazon Analytics Tool for Sellers
YouTube
Demo German with Omega
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mention?
Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web. The vendor’s value proposition is that Mention enables companies to react, get statistics, and collaborate with their team, all on the go! According to the vendor, over 650,000 companies use Mention.
Mention Features
- Supported: Social Measurement
- Supported: Sentiment Scoring
- Supported: Influencer Identification
- Supported: Social Reporting
- Supported: Web & Social Listening
Mention Screenshots
Mention Video
What is Mention
Mention Competitors
Mention Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Languages | english, french, spanish |
Frequently Asked Questions
Reviewers rate Ease of integration highest, with a score of 9.4.
The most common users of Mention are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(39)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Mention is a versatile tool that serves various use cases across different departments. For the Marketing team, it is an essential tool for monitoring social media mentions that are not explicitly tagged to their company, enabling them to keep track of potential issues and sales leads. Additionally, Mention is used for SEO link building, helping businesses find unlinked brand mentions and obtain valuable backlinks.
Customer Service teams also benefit from Mention as it helps them catch critical mentions of the brand across the internet, whether they are customer complaints lost in obscure forums or missed on social media feeds. This empowers them to address complaints promptly and engage with customers more effectively. Moreover, small business owners find Mention useful for social media marketing, as it allows them to gauge the interaction and quality of their social media content, improving content development and gaining insight into audience preferences.
Furthermore, Mention provides valuable data on click-through rates, effectiveness, reach, and organic reach of posted content. This information helps companies identify areas for improvement and enhance engagement in their content campaigns. The software also automates the tedious task of manually searching for business mentions on the web that are not linked back to the company's website. This saves time for the team while contributing to search engine rankings and increasing organic traffic through acquired links.
Moreover, Mention is employed by PR teams to track brand mentions in real-time across various platforms. This contributes to a company's PR strategy by allowing them to join conversations promptly and build relationships with thought leaders. It is also a cost-effective alternative to expensive social media monitoring solutions, offering 360-degree visibility into what people are saying about a brand.
Lastly, Mention proves invaluable to Customer Service departments as it enables fast notifications and prompt response to interactions with the brand on social media. By receiving email notifications of brand mentions on social media platforms like Twitter, Instagram, and Facebook, they can catch comments and questions that would otherwise be missed.
In conclusion, Mention serves a diverse range of use cases, from social media monitoring and SEO link building to customer service and PR strategies. Its capabilities empower businesses to stay informed about what people are saying about their brand on the internet, contribute to content development and engagement enhancement, and monitor interactions with customers in real-time.
Users commonly recommend the following:
-
Try the free plan: Many users suggest trying Mention's free plan before committing to a paid subscription. This allows businesses to get a feel for the tool and see if it meets their needs without any financial commitment.
-
Set up specific filters: Users recommend setting up specific filters in Mention to sift through content that is relevant to their business. By customizing the filters, businesses can ensure that they only receive notifications for mentions that matter to them.
-
Use in conjunction with other tools: Many users recommend using Mention in conjunction with other PR and marketing tools for a more comprehensive monitoring solution. By combining Mention with other tools, businesses can enhance their analytics and tracking capabilities.
Overall, users find Mention to be a valuable tool for tracking brand mentions on the web. It is often suggested to take advantage of its dashboards, add all social media accounts to maximize benefits, and use it to monitor brand mentions or key conversations. However, some users mention that it may not be suitable for businesses with a limited budget, so it is recommended to evaluate the cost-effectiveness based on individual needs.
Attribute Ratings
Reviews
(1-9 of 9)Companies can't remove reviews or game the system. Here's why
Mention is a great tool for a Marketing department to catch critical mentions of your brand across the internet. However, it is also a great tool for Customer Service or whoever is managing your Social Media accounts. I found that Mention helped me most by finding customer complaints that were lost within strange forums, websites or even simply missed on our Facebook, Twitter, and Instagram feeds.
- Easy to use dashboard
- Filters and Boolean Search optional with more expensive packages
- Can be difficult to refine a search without assistance from Mention rep
- While better than competitors, Mention can still miss important mentions if searches aren't set up properly
December 17, 2019
Mention Can Help You Improve Exposure of Your Business
Mention is being used to track business mentions for our company. It is mostly used to find remarks on the web that are not linked back to our website. This allows our company to contact websites mentioning our brand and asking them for a link. Mention automates the tedious task of manually searching for places where our company is being mentioned but not linked to, saving me and my team hours and hours of work. The links we acquire using Mention also help us improve dramatically in search engine rankings, increasing our organic traffic.
- Mention is very easy to set up.
- Mention has a simple interface and is very easy to navigate.
- Mention's price point is not always affordable.
- A good feature that Mention should add is the ability to email websites directly from the platform.
November 20, 2019
Don't Mention It
Mention has been an on again, off again service we have used either on behalf of the agency or agency clients. I thought after a year or so away that I would find the product more up to date but it feels like in the recent trial that the product hasn't changed that much after a hiatus from using it. In general Mention provides a nice way to capture social activity, but at the end of the day, I am finding, especially with Twitter, that the Twitter UI is faster for me to find what I'm looking for and to see how things are playing out with retweets, comments and more.
- Captures what's on the various social networks quite well.
- Provides a daily summary that makes it possible to see what's happening on the social networks for the ID's I'm following or the keywords being tracked.
- Enables the ability to see the activity of multiple social networks in a single combined recap each day.
- Mention is an older platform and in this rapidly changing world and "need it now," I'm not feeling it's really there yet.
- I'm having to create my own social tracking using IFTTT and Zapier to be ahead of the curve. I wish Mention was as fast.
November 19, 2019
A great all-around social listening tool, with a few caveats
Our marketing department uses Mention for social listening across the web, including social media.
- It picks up mentions of monitored keywords better than any other we've tried.
- You can set up boolean searches (an available option for some plans) for advanced searches and negative keywords.
- You can exclude monitoring by language and country, if you don't want to monitor the entire web.
- It updates frequently and can set up email alerts.
- No Facebook monitoring.
- You cannot interact with Instagram posts through their interface (you have to click on IG posts in Mention to open them up in Instagram in order to like/comment/etc).
- We cannot exclude keywords from account names (negative keywords in boolean searches only work for the body of the post/tweet, not the account name).
- Negative keywords of only one character (e.g., "£") don't appear to work.
February 04, 2019
Mention powers your PR team
Mention is used by the marketing department as a social listening tool.
It solves a few business problems for us:
It solves a few business problems for us:
- It lets us track what people say about our brand and our competitors on social media.
- We can easily find people who talk about subjects of interest to us.
- Mention ranks 'influencers' for those topics of interest. We then reach out to those influencers to share our content with them.
- Mention has nice support and implementation function. They will do some of the harder work for you (e.g. refining your alerts).
- It helps us to easily track and rank influencers, which improves the effectiveness of our Public Relations (PR).
- You can filter and refine alerts e.g. by language. This is useful if you want to break into new markets.
- It can be hard to set up the alerts, especially if you're tracking a popular term. You need to use boolean language (which Mention will help with) to ensure proper setup.
- The pricing can be a little steep for smaller businesses.
- They're pushing to be an all-in-one social media management solution. It works well, but I'd rather just have the social listening tool and reduce the cost. Perhaps they could segment their pricing by feature?
January 16, 2019
Mention: the best tool you didn't know you needed!
Currently, Mention is being used only by the Marketing department and honestly, only by myself! I manage all the SEO and social media projects in the department and find that I'm generally the only person that uses Mention daily. I use Mention for two specific tasks. First, I use it all the time to monitor social mentions that do not explicitly tag our company. This helps me keep track of potential issues, sale leads, and more in one easy to monitor software. The second major task I use the software for is SEO link building. In particular, I use Mention to find unlinked brand mentions. Using Mention I have been able to find and obtain many backlinks for the company and occasionally, ask for our company name to be removed from a site we do not wish to be associated with. With my busy schedule, I honestly couldn't succeed in these tasks if I didn't have Mention!
- Alerts!!! Mention allows total customization of what they call Alerts. You are able to set up monitored pages, sources, and locations, keywords, set color of alert for quick reference and more.
- Negative keywords! It is super easy to add in keywords and phrases that you do not want pulled into an alert. Making it super easy to set up an alert to monitor your brand, but excluded any mentions of job postings!
- The UI of the software is clean and easy to read! Makes it easy to scan quickly and see all the most current mentions you have set up to track
- Yes, I just said it is clean and easy to use, but there is always room for improvement in even the most perfect software. I would personally love to see the ability to custom message options a bit more or just customize the look and feel of your dashboard.
- Bugs. Mention works great 95% of the time. The other 5%, you may run into major crashes or see mentions that you cleared coming back, etc., but nothing that is a deal breaker or unexpected with a tool like this. Worth noting nonetheless!
- Better plans. This is a small issue, but I wish the lower plans has some basic reporting.
I use Mention to monitor mentions of my company on social media. We are a small company, so I am the only one that uses it. I get daily emails that show our top mentions of the day with links to each of them. I can also go to the Mention website and see ALL of the mentions, rather than just the top few. I often find Tweets, Instagram, and Facebook posts that mention my company, HeidiSongs.com, where I sell educational music and video collections for young children. I am then able to repost these and thank the poster! Occasionally, I have found some complaints that I have been able to handle immediately, so that I can do some instant damage control to protect my brand online. I find this to be an invaluable tool, and I only have used the free service!
I have recommended Mention to many of my friends that are in business, and they have ALL started using it- and love it! Mention is one of the best kept secrets for the small business owner on that uses social media marketing!
I have recommended Mention to many of my friends that are in business, and they have ALL started using it- and love it! Mention is one of the best kept secrets for the small business owner on that uses social media marketing!
- Mention allows you to filter out certain websites that you do not need mentions from, such as Pinterest. For example, I do not need an alert each time someone repins one of my photos. Once I filtered that website out, I was able to easily stay within the 100 mentions per month that are allowed on the free plan.
- Mention gives you a link to the actual social media post where you can find your brands "shout out." This is great, because it is quick and easy to go to the post and thank the poster for their mention. You do not have to visit the Mention website to do this unless you want to.
- Mention allows you to mark certain website's mentions of you as irrelevant. I appreciate this, because there are always certain "spammy" types of mentions that come up here and there, and I don't want to waste any of my 100 free monthly mentions on that!
- It did take me a while to figure out how to filter out the websites that I didn't need and focus only on what I needed the most. Perhaps this could be explained a little bit better.
An Invaluable Tool Long Overdue For Small Businesses
Mention is used to gauge the interaction and quality of our social media content. We use the data to improve our content and gain insight into what our audience likes or dislikes. Seeing the click-through rate of our material helps with developing exciting content our followers will more likely be interested in reading. It also helps to know the effectiveness and reach our content gets once posted and the organic reach of older material. The data acquired when using mentions has proven to be an asset to our company. The features provided help us get an idea of what improvements are needed or may improve the engagement of our posts and impression on our audience. Without some of the features available, we would be spending countless dollars trying to keep track of all the details of running content campaigns. Having a small company on a limited budget, it helps to have mentioned as a tool that replaces the lack of employee power.
Mention is used to gauge the interaction and quality of our social media content. We use the data to improve our content and gain insight into what our audience likes or dislikes. Seeing the click-through rate of our material helps with developing exciting content our followers will more likely be interested in reading. It also helps to know the effectiveness and reach our content gets once posted and the organic reach of older material. The data acquired when using mentions has proven to be an asset to our company. The features provided help us get an idea of what improvements are needed or may improve the engagement of our posts and impression on our audience. Without some of the features available, we would be spending countless dollars trying to keep track of all the details of running content campaigns. Having a small company on a limited budget, it helps to have mentioned as a tool that replaces the lack of employee power.
- Engagement - Knowing how well your content is doing with your audiences is a beneficial feature to have at your disposal.
- Reach - Knowing the who, and where your content ends up, gives a better insight into how compelling your content is.
- Data Reports - The many features offered by Mention is invaluable. Some of the best thought out features are with this company.
- Price - This is the only issue we have encountered. As a small company struggling to stay afloat. Pricing is always an issue. Mindfulness of the unfortunate needs more attention in the future. Doing so may attract more users in our opinion.
April 25, 2018
Are you being Mentioned?
We actively use Mention to track how people across social media are interacting with our brand. Mention allows me to see when others have shared one of our articles or social media posts, as well as any tags or mentions of our brand online. While it is only within my Customer Service department that we use Mention, it is extremely useful for receiving fast notifications of mentions of our brand. That way we can choose to interact socially when it's happening or nip any complaints in the bud before they can impact too many people.
- My favorite benefit of using Mention is the speed of notification! I have used other services where I'm not notified of interaction until way after the fact. I want to know immediately so that I have the option to interact LIVE with the consumer.
- The "Influencer Score" is used to help me pick and choose who I want to engage with. If there is someone if high influence who shares one of our posts, I may reach out to them directly to network. This can help build relationships where guest posting and backlinking is possible.
- I LOVE that Mention also tracks article mentions of our brand. Not online do I get notified when people are talking (or sharing) on social media - but I get notified when we receive a backlink in an article.
- I'm not a huge fan of the layout of Mention. I'm a sucker for a clean and minimalistic presentation, and I feel like there is too much going on with the Mention dashboard.
- I feel like there isn't a lot of bells and whistles to the program. I think that they could probably stand to spruce it up a bit.